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STORY TIME CHESS CASE STUDY
Story Time Chess began as a simple idea: could young children learn chess through stories instead of rules? What started in a preschool classroom grew into a nationally award-winning product, generating over $5 million in annual sales, winning multiple Toy of the Year Awards, and being named one of TIME Magazine’s Best Inventions of 2021. This is the journey of how storytelling turned an ancient game into an adventure for the youngest learners.
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